2024
Coca-Cola — Creative Technology Exploration
Creative Technologist, collaborating with Leo, Gad, and Wes
Context
This project explored how emerging AI capabilities could meaningfully augment Coca-Cola’s brand and interaction experiences.
The team operated without a fixed product roadmap, treating the work as exploratory and concept-driven.
We focused on translating abstract ideas into tangible artifacts that could be discussed, tested, and evaluated.
The work was time-boxed, emphasizing learning through making rather than shipping production-ready systems.
Exploration centered on interaction, tone, and user trust instead of technical novelty or feature completeness.
Outcomes
Built interactive prototypes that demonstrated how AI-driven personalization might feel in brand experiences.
Created tangible artifacts that enabled creative and leadership teams to react to future-facing concepts.
Clarified where AI-enhanced interactions felt helpful versus intrusive within a consumer brand context.
Reinforced creative technology as a bridge between speculative ideas and practical interaction design.
Used OpenAI models to prototype AI-driven interactions and evaluate experiential personalization concepts quickly, collaboratively.
Leveraged Figma to explore interaction flows, visual states, and design fidelity during rapid iteration.
tools